EVOLVE
A training ground where craft meets consistency. Proof gives you the knowledge. Practice makes it real. Whether you’re starting out or running programs, this is where professionals level up.
The Bar Academy for the Next Hospitality Professional
We’re a training ground that believes in PROFESSIONALISM through PRACTICE
meet the founder
Shawn Soole is a globally recognized hospitality educator, consultant, and podcast host with over two decades of experience behind the bar and in the boardroom. As the founder of Soole Hospitality Concepts and host of the long-running Post Shift Podcast, Shawn has trained thousands of bartenders, managers, and owners across North America and beyond.
A certified Cognac Educator through the BNIC and a mentor to hospitality leaders worldwide, Shawn has built his career on blending deep spirits knowledge with practical, real-world systems that make bars profitable, sustainable, and fun to work in. His work spans award-winning cocktail programs, operational playbooks, and leadership training that have been adopted by some of the industry’s most innovative venues.
With Proof & Practice, Shawn brings his philosophy to the next generation of bartenders: education rooted in both mastery and execution. Proof is the knowledge, Practice is the skill; and together they create professionals who can thrive in any bar, at any level.
